Okotoks locals Fima and Natasha Prives are the visionaries behind  IDENTITY  Hair . Aesthetics . Spa

 — a European-inspired full-service beauty and wellness destination dedicated to bringing out the best in every client. What began as a dream has evolved into a dynamic studio that blends expert hair artistry with advanced aesthetics and luxurious spa services.

 

FIMA is a master stylist, a graduate of Vidal Sassoon, and a six-time international and national competition winner. With over 30 years of industry experience, he leads the Identity team with a philosophy focused on precision, personalization, and exceptional client care.

 

NATASHA brings extensive expertise in cosmetic chemistry, esthetics, and medical esthetics. Her innovative approach and dedication to ongoing education inspire the entire team to stay on the cutting edge of beauty and wellness trends.

 

Today, IDENTITY  Hair . Aesthetics . Spa offers a complete range of services—from designer haircuts and custom color to lash and brow artistry, luxury extensions, and complimentary hair touch-ups between scheduled services. The spa includes full aesthetic services, advanced laser treatments, massage therapy, body contouring, and more—all delivered in a calming, retreat-like atmosphere.

 

Whether you’re looking to refresh your look or rejuvenate your body and mind, Identity is your destination for beauty, wellness, and self-care—where every client walks out with their own unique identity.